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Targeted surveys for data-driven PR and market insights.

 3Vi  finds your target audience, sources their insights and validates the survey results with econometric rigour. See how our surveys cater to your specific needs:​​

Our surveys target decision makers in Africa in three ways:

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  •  Online , through a proprietary
    Content-Led Recruitment Protocol;

  • Through live  polling during webinars ; or

  • With  physical fieldwork  at conferences or events.

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Services.

Our work arms PR agencies to deliver unique data-driven client outputs. Our surveys produce insights that also directly empower sales teams and decision makers to seize real-time opportunities identified from their target markets.

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Targeted Digital Surveys

We conduct end-to-end digital research by identifying key nodes where your audience engages industry insights. Dynamic, content-driven campaigns drive responses, which are filtered through our proprietary validation and confidence scoring system.

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On-site Field Surveys

We deploy professional field teams to conferences or events, capturing verified, real-time data from industry decision-makers. We collect both quantitative and qualitative responses with high-end tech equipment for deep market intelligence and insights.

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Live Webinar Polling

We tie in live polling to co-hosted webinars that have your target audiences gathered and ready for drawing insights from. Our real-time polls drive engagement, flash reports and can form a powerful base for a full digital survey as a follow-up project.

Our Zero-Trust Methodology for Targeted Digital Surveys.

3Vi operates on a "Confidence Over Count" philosophy. We believe that 70 validated decision-makers in your target industry are infinitely more valuable than 1 000 unverified "respondents". Instead of casting a wide net with banner ads and cash bribes, we use a Content-Led Recruitment approach which comes down to recruitment via interactive value exchange. We do not "buy" respondents. We trade value with those who matter.

Recruitment

We bypass 'Panel Vendors' and recruit via content and value exchange.

Our 'Confidence Score' algorithm flags bots, logic-breakers and imposters.

Interrogation

Data with a Confidence Score >75% gets a Data Health Certificate.

Certification

We Burn the Bad Data
to Get to the Insights.

In a recent Digital Survey for the cybersecurity industry, we rejected 44% of the initial respondents. They passed standard panel checks but failed our  Logic Interrogation . A generic agency would have sold you those dozens of (fake) CISOs. We deleted them.

Your Intelligence Partner.

Amidst floods of AI-generated slop and fake news, trust is the currency that matters. You  cannot  buy trust with gift cards for data. You  cannot  earn trust by pushing tone deaf global research reports to localities not even polled. â€‹What you  can  do is build trust with rigour. 

 

 3Vi  has built trust in the media and the boardroom, and ensures your data can stand up in the court of public and shareholder opinion.

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